The Paris fashion school offers a training program to support future entrepreneurs in the sector. “From the founding idea to the realization of the project”. This is the promise of the “IFM entrepreneurs” training program for students and future entrepreneurs who integrate it. The Institut Français de la Mode (IFM) is thus supporting for one year those who wish to create their start-up. “ This training is now an imperative”, according to Franck Delpal, head of the program for whom the digital age has largely rebuffed the cards of entrepreneurship in fashion. “You can not launch a fashion brand as before, relying solely on resellers. From now on, it is obligatory to use the social networks, and to touch directly consumers”, he says as an example among the multitude of upheavals brought by internet.
Today we meet Muchaneta Kapfunde, Founder and Editor-in-Chief of FashNerd.com. Muchaneta has strong knowledge of the merger of fashion and technology. Focusing on the evolution of smart fabrics, she has given talks at events like #FashionTech Berlin, Munich Fabric Start and Look Forward.
Today, we meet Charlie, founder and CEO of MangooID, who shares with us his vision of retail, e-commerce and entrepreneurship.
VivaTech the new technology show makes its great return in Paris, Porte de Versaille for a third edition. VivaTech is the worldwild rendez-vous of startups and innovations, dedicated for startups growth, digital transformation and innovation. The show will start on the 24 until the 26 of may.
Lyst, the fashion search engine, recorded over 3 million search entries for sneakers every month. That is more than handbags, which were considered the ultimate fashion accessory… Until now. It seems that sneakers are establishing themselves as statement pieces and collector’s items more and more. No wonder if you take a quick look at the numerous celebrity collabs with major brands, such as Puma x Rihanna’s Fenty (most searched pair on Lyst), Kanye West x Adidas, Pharrell Williams x Adidas… Collabs between fashion brands and historic sneaker houses are also all the rage, as for Comme des Garçons x Nike, Adidas x Alexander Wang or Converse x Colette x Club 75.
Big sensation in the beauty and business worlds: TIME magazine named Rihanna’s Fenty Beauty brand one of the 25 best inventions of 2017, two months only after its launch.
Early September, we announced that Louis Antoinette, start-up incubated as part of our first season, was launching into a new adventure: CAPSUL. Louis Antoinette joined us in 2015, with the aim to bring back tailor-made clothing up-to-date. Driven by this first success, they decided to complete their offer with CAPSUL, and allow their clients to reach dressmakers in order to order personalized and custom-made pieces.
As part of their incubation at Look Forward, our start-ups benefit from our partnership with A/B Tasty, who offers them its services and hosts workshops in order to help them improve their website or application performances. But what is A/B testing exactly? When should you use it? Is there any best practice? So many questions we are going to answer right now.