Even if the garment first function is to protect its wearer, through the ages some new faculty as a social window, allowing to communicate with others about what we really are : our tastes, our humour, our personnality, our identity… Technologies and digitals innovations revolutionnized activity sectors as well as they tranformed the fashion industry. These news technologies give a brand new creative dimension to fashion designers’ creations and redefined the use of a garment. The data digitalization and the surexposition of our private informations, some creators choose to minimized this trend by focused on our intimacy in order to discover oneself and protect its privacy.
Today on the blog, we are welcoming Angèle Radjagobal, founder of Soundary Cycle. As more and more people choose to ride their bike, cities adapt their infrastructures. As a matter of fact, “the number of car drivers in London fell from 137,000 in 2000 to 64,000 in 2014, while those of cyclists trebled from 12,000 to 36,000 over the same period” (Copyright : BBC). Let’s discover together our newly incubated start-up that develops leather goods and accessories for cyclists.
Lyst, the fashion search engine, recorded over 3 million search entries for sneakers every month. That is more than handbags, which were considered the ultimate fashion accessory… Until now. It seems that sneakers are establishing themselves as statement pieces and collector’s items more and more. No wonder if you take a quick look at the numerous celebrity collabs with major brands, such as Puma x Rihanna’s Fenty (most searched pair on Lyst), Kanye West x Adidas, Pharrell Williams x Adidas… Collabs between fashion brands and historic sneaker houses are also all the rage, as for Comme des Garçons x Nike, Adidas x Alexander Wang or Converse x Colette x Club 75.
They all have this word in mouth: recycling. Beyond so-called ethical brands, the fashion giants are also getting involved. H&M or Uniqlo go even further in their approach by collecting directly their used clothes in shops.
Faced with critizisms about fast fashion, textile giants play their green card. A necessity since “sustainable development is more and more important in the fashion business,” confirms Valérie Moatti, associate professor in the fashion and technology chair at ESCP Europe.
As the outcome of our call for applications, 17 start-ups have been shortlisted to join our incubator and invited to pitch on Wednesday, 8th November, in front of our jury panel composed of key figures representing the different industries that the incubator is operating in. The recent events linking Showroomprivé with Beautéprivée and Conforama were an occasion to diversify and create desks to welcome each industries : Beauty, Fashion, Retail solutions and home design. Among the jury panel, we had the chance to count on:
Early September, we announced that Louis Antoinette, start-up incubated as part of our first season, was launching into a new adventure: CAPSUL. Louis Antoinette joined us in 2015, with the aim to bring back tailor-made clothing up-to-date. Driven by this first success, they decided to complete their offer with CAPSUL, and allow their clients to reach dressmakers in order to order personalized and custom-made pieces.
As part of their incubation at Look Forward, our start-ups benefit from our partnership with A/B Tasty, who offers them its services and hosts workshops in order to help them improve their website or application performances. But what is A/B testing exactly? When should you use it? Is there any best practice? So many questions we are going to answer right now.