The Paris fashion school offers a training program to support future entrepreneurs in the sector. “From the founding idea to the realization of the project”. This is the promise of the “IFM entrepreneurs” training program for students and future entrepreneurs who integrate it. The Institut Français de la Mode (IFM) is thus supporting for one year those who wish to create their start-up. “ This training is now an imperative”, according to Franck Delpal, head of the program for whom the digital age has largely rebuffed the cards of entrepreneurship in fashion. “You can not launch a fashion brand as before, relying solely on resellers. From now on, it is obligatory to use the social networks, and to touch directly consumers”, he says as an example among the multitude of upheavals brought by internet.
Even if the garment first function is to protect its wearer, through the ages some new faculty as a social window, allowing to communicate with others about what we really are : our tastes, our humour, our personnality, our identity… Technologies and digitals innovations revolutionnized activity sectors as well as they tranformed the fashion industry. These news technologies give a brand new creative dimension to fashion designers’ creations and redefined the use of a garment. The data digitalization and the surexposition of our private informations, some creators choose to minimized this trend by focused on our intimacy in order to discover oneself and protect its privacy.
Today we meet Muchaneta Kapfunde, Founder and Editor-in-Chief of FashNerd.com. Muchaneta has strong knowledge of the merger of fashion and technology. Focusing on the evolution of smart fabrics, she has given talks at events like #FashionTech Berlin, Munich Fabric Start and Look Forward.
Today we meet Ivann and Stephen, founders of Boxia. They share with us post-purchase experiences, customer loyalty improvement views, and their long-lasting friendship !
Today on the blog, we are welcoming Angèle Radjagobal, founder of Soundary Cycle. As more and more people choose to ride their bike, cities adapt their infrastructures. As a matter of fact, “the number of car drivers in London fell from 137,000 in 2000 to 64,000 in 2014, while those of cyclists trebled from 12,000 to 36,000 over the same period” (Copyright : BBC). Let’s discover together our newly incubated start-up that develops leather goods and accessories for cyclists.
Today, we meet Charlie, founder and CEO of MangooID, who shares with us his vision of retail, e-commerce and entrepreneurship.
During « Les trente glorieuses », a period when the world’s most developed countries experienced a tremendous economic growth and life conditions improvement, consumers witnessed an increase in products innovation and the development of new technologies. Consumers would be offered numerous products, each one more original than the other, and supported by ubiquitous ad campaigns. Brands engaged in a never-ending fight to win over their competitors’ customers. But over the last decade, the technologies developed require years of research and prototyping. This innovation competition increasing, many brands decided to refine their marketing strategy to give the user experience another dimension.
Lately, women have taken over historically masculine trends, and men are more and more targeted by lines usually developed for women only. After seeing women wearing pants for the first time a hundred years ago, we now see men wearing skirts (not considering Scottish wearing kilts for thousands of years…). The feminist community, transgender one or even the gender neutral movement have broken traditional gender rules and help these trends to spread.