The Paris fashion school offers a training program to support future entrepreneurs in the sector. “From the founding idea to the realization of the project”. This is the promise of the “IFM entrepreneurs” training program for students and future entrepreneurs who integrate it. The Institut Français de la Mode (IFM) is thus supporting for one year those who wish to create their start-up. “ This training is now an imperative”, according to Franck Delpal, head of the program for whom the digital age has largely rebuffed the cards of entrepreneurship in fashion. “You can not launch a fashion brand as before, relying solely on resellers. From now on, it is obligatory to use the social networks, and to touch directly consumers”, he says as an example among the multitude of upheavals brought by internet.
Even if the garment first function is to protect its wearer, through the ages some new faculty as a social window, allowing to communicate with others about what we really are : our tastes, our humour, our personnality, our identity… Technologies and digitals innovations revolutionnized activity sectors as well as they tranformed the fashion industry. These news technologies give a brand new creative dimension to fashion designers’ creations and redefined the use of a garment. The data digitalization and the surexposition of our private informations, some creators choose to minimized this trend by focused on our intimacy in order to discover oneself and protect its privacy.
Today we meet Ivann and Stephen, founders of Boxia. They share with us post-purchase experiences, customer loyalty improvement views, and their long-lasting friendship !
During « Les trente glorieuses », a period when the world’s most developed countries experienced a tremendous economic growth and life conditions improvement, consumers witnessed an increase in products innovation and the development of new technologies. Consumers would be offered numerous products, each one more original than the other, and supported by ubiquitous ad campaigns. Brands engaged in a never-ending fight to win over their competitors’ customers. But over the last decade, the technologies developed require years of research and prototyping. This innovation competition increasing, many brands decided to refine their marketing strategy to give the user experience another dimension.
Early September, we announced that Louis Antoinette, start-up incubated as part of our first season, was launching into a new adventure: CAPSUL. Louis Antoinette joined us in 2015, with the aim to bring back tailor-made clothing up-to-date. Driven by this first success, they decided to complete their offer with CAPSUL, and allow their clients to reach dressmakers in order to order personalized and custom-made pieces.
If apparel primary function was to protect us, this since has been amplified. In this last article presenting the different creations exhibited last July during our Look Forward FashionTech festival, we will discover the fourth section, dedicated to the projects augmenting our body’s abilities. This part of the exhibition presented garments and accessories experimenting an extreme fusion with the body, developing abilities spreading from the pursuit of comfort to the mutant creation of a super-body.
Founder of the iconic Thermolactyl, with no less than 400 million items sold as of today, Damart never stops innovating and exploring new fibers, new application fields, and new retail concepts. As a partner of the Look Forward FashionTech Festival in 2017, Damart introduced the new generation of Thermolactyl together with its last “carewear” innovations. From unprecedented collaborations to the implementation of a lab, the brand manages its comeback by imagining smart textiles for all generations. Damart is back, so let’s discover more right now!
Apple iPod Obsession (04/09/2010) Image by Psykomaniaque 19 iPods: 7 iPod classic 6 iPod shuffle 2 iPod touch 1 iPhone 3 iPod nano Appidemic: …and then it rained for iPhone,[…]