Due to Popular Demand, One Final Extension for our Awards

Due to extraordinary demand, we have extended the submission deadline for our 2016 Effective Mobile Marketing Awards one last time, to midnight BST on Wednesday 31 August. We realise that getting clearances from clients can often take a while, so we have pushed this final deadline as far back as we can before the judging process begins.

Our awards are in their seventh year now, and serve to highlight the most successful, innovative work from the past year, whether it is campaigns, tech platforms or apps. The awards are judged by an expert panel of industry figures, with last year’s winners including John Lewis, Jaguar, Audi, Samsung and Lufthansa.

All entries must be received by midnight Wednesday 31 August in order to be in with a chance of winning. There are 36 categories for you to enter – there’s a full list below – and we welcome submissions from across the globe.

The cost of entry is £225 per submission, per category (including the late entry fee). To enter, just visit our Awards Portal and set up an account.

If you have any questions, don’t be afraid to get in touch with us on [email protected].

The winners will be announced at our prestigious Awards Ceremony in London on 17 November.


Most Effective Mobile-first Service
Most Effective Publisher Offering
Most Effective Internet of Things Solution

Most Effective Mobile Payment Solution
Most Effective Consumer Smartphone App
Most Effective B2B Smartphone App
Most Effective Tablet App
Most Effective Smartwatch App
Most Effective In-car App

Most Effective Integrated Campaign
Most Effective Rich Media Campaign
Most Effective App Install Campaign
Most Effective Proximity Marketing Campaign
Most Effective Native Advertising Campaign
Most Effective Programmatic Buying Campaign
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Sales Promotion Campaign
Most Effective Augmented Reality Campaign
Most Effective Virtual Reality Campaign
Most Effective In-store Initiative
Most Effective Search Campaign
Most Effective Loyalty and Rewards Campaign
Most Effective Tablet Advertising Campaign
Most Effective Mobile Affiliate Campaign
Most Effective Cross-screen Campaign

Most Effective Retail Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Financial Services Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Fashion & Luxury Campaign or Solution
Most Effective Automotive Campaign or Solution
Most Effective Healthcare Campaign or Solution

Grand Prix Award – chosen by the Judges from the individual Category Winners