Jewelry style’s Misfit fitness trackers come to BaubleBar
Misfit is continuing its streak of fitting fashion into fitness.
The wearable brand is teaming up with jewelry trendsetter BaubleBar to create more stylish ways to wear the $29.99 Misfit Flash fitness and sleep monitor (originally $49.99).
The Helena Necklace and Helena Bracelet feature a gold locket with a crystallized flower pattern on its face. The locket comes with an oval-link chain — 32 inches for the necklace and 6 inches for the bracelet — and opens up to reveal a spot for the Flash fitness tracker.
The coin-shaped Flash fitness tracker was introduced September 2014 and, like your run-of-the-mill tracker, monitors your sleep and activity levels, including calories burned, distance traveled, steps taken and sleep quality. You also never have to charge it since it runs on a replaceable coin cell battery that lasts up to six months.
A regular purchase of the Flash comes with a sport band and clasp, so you can wear the tracker on your wrist or clip it to your clothes or bag. If you opt for the BaubleBar necklace or bracelet, you get all that plus a glam new option to dress up your fitness tracker.
The accessories might be a little flashy for some, though, considering how big the locket looks, especially on your wrist.
But maybe flashy is exactly what Misfit is going for. Earlier this year, the company paired with Swarovski for a line of wearable products and glitzy accessories compatible with the Shine fitness tracker, including bracelets, wristbands and pendants.
The Fossil Group, which designs, manufactures and sells watches and jewelry for brands like Michael Kors and Tory Burch, recently announced plans to acquire Misfit in a $260 million deal, further demonstrating a push for converging design and tech in the consumer market.
The BaubleBar Helena Necklace and Helena Bracelet are $69.99 each and include a Misfit Flash, sport band and clip.
