Vu Launches New Range of Affordable Smart TVs


Indian television manufacturer Vu has launched a new range of smart televisions at affordable prices. The PremiumSmart TV range has four models available in different sizes: 32-inch (HD resolution, Rs. 20,000), 40-inch (full-HD resolution, Rs. 30,000), 50-inch (full-HD resolution, Rs. 42,000) and 55-inch (full-HD resolution, Rs. 52,000). The range is available to buy now on Indian e-commerce platform Flipkart.

Speaking at the launch, Devita Saraf, CEO and Design Head, Vu Technologies, commented, “We live in a globalised world, where the demand for high quality and entertaining content has evolved the geographical limitations. Although traditionally, TV has been referred to as the Idiot Box, we were curious to discover how we may smarten up the same. The curiosity led to the creation of PremiumSmart TV with Quad-core Internet video processor, providing excellent entertainment services.”

Also present at the launch was Amit Bansal – Head Large Appliances, Flipkart, who said, “As India’s largest e-commerce marketplace our focus is the offer the best platform for brands to introduce their products to the Indian masses. The success of Vu on Flipkart is a great example of how home-grown electronic brands can set their own standards in the Indian online space. Since its launch, Vu has dominated the LED and smart television segment by offering customers world-class technology and design at affordable price points. This journey has been very exciting and it gives us great pleasure to exclusively launch this new series premium smart TVs by Vu on our platform today.”

The key feature of this range is the smart connectivity, which lets you access the Internet through a built-in Web browser, mirror your smartphone screen, and access a small range of applications that deliver content and information over the Internet directly to your TV. Pre-installed and supported applications on the TVs include Netflix, YouTube, Facebook, and AccuWeather, among others. Additionally, the range will also feature direct access buttons for Netflix and YouTube on the remote itself, similar to the Vu Smart TV range that was launched in January this year.