What you don't know about SEO can kill you

Example of Content for Facebook Fan Pages
SEO implementation
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Post direct links to your website (or other relevant sites) in your Page’s stream

Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.

There are two ways to post links into your Page’s stream:

1. Including the raw URL in the text of the status update itself
2. Using the “attach link” feature in the Facebook publisher

Let’s take a look at the pros and cons of each approach from an SEO perspective:

1. Raw URL

When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.


2. Attach Link

When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.


Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.

However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.

What you don't know about SEO can kill you

SEO implementation
We have had requests for new website builds and redesigns from local businesses. Our proposals always include SEO implementation along with the website because we firmly believe that a website without proper and effective SEO is a waste of money for …

Danny Choo
SEO implementation
Image by Danny Choo
Employment Highlights

There are many resume templates that you can download from the Internets but I thought I’d share a tried and tested resume format that got me jobs at companies like Amazon and Microsoft and interview/job offers from Google and Apple – which I turned down to go to Microsoft ^^;
Anyway, the word file for the my CV is here – feel free to use it. Read more about my resume format.

Mirai Inc : April 2007 – Present (Tokyo) Representative Director Company Mission

To share Japanese culture with the world through producing web, TV, products and events.
Microsoft : April 2006 – March 2007 (Tokyo) CGM Product Manager (live.com)

Responsibilities in this role included:
Feature planning, service evaluation, development, implementation and execution of online services.
Amazon.com (JOYO) Nov 2004 – Apr 2005 (Tokyo/Beijing) Sr Manager, China Website Development (joyo.com)

Responsible for the management and recruitment of software development, web development and catalog systems/operations in China.
Achievements in this role included:

Introduced Amazon style guidelines – this meant that we were able to reduce the number of hours spent on creatives by using guidelines that have been proven to be effective at increasing conversion.
Implemented SEO techniques to joyo.com to increase the number of pages indexed by search engines and to also increase result rankings.
Amazon (Alexa) : March 2004 – Nov 2004 (Seattle) Sr Manager, Global ASIN Metrics (amazon.com)

Responsible for the management of software development teams to develop and deliver ASIN (Amazon Standard Identification Number – a unique identifier for our products) metrics systems. The types of systems we developed were;

Competitive monitoring systems which were critical for Amazons ability to understand competitor pricing trends and maintain the lowest prices for our customers.
Selection analysis systems. Amazons business owners can make improved critical business decisions through understanding their categories by using our systems.
ASIN metrics systems. These systems are used by teams like Marketplace, Catalog Operations, and Product Managers. These systems aggregate and perform calculations on an ASIN level which allow these groups to perform at a higher level of efficiency by concentrating on the top XX% which make up XX% of sales.

As a senior member of the management team within Global Site Development (GSD), I would make key decisions on project execution / prioritization and the top grading / performance evaluation of GSD subordinates.
Give presentations on ideas and project status / initiatives to Amazon employees, to senior vice presidents and to Amazons CEO Jeff Bezos together with his team of direct reports.
Work closely with the Alexa team on the CMT project (see below).

Developed and deployed the CMT system. CMT is a revolutionary system which….I cant talk too much about…..CMT also allows Amazon to better understand competitor selection.
Developed and launched the Selection Tool. Selection Tool gives our business owners a greater understanding of their products by presenting to them detailed information aggregated from various internal systems API’s.
Amazon Japan : Aug 2001 – Mar 2004 (Tokyo) Sr Website Manager (amazon.jp)

Responsible for the production team of 30 heads. The team comprised of Web Development, Quality Assurance, Design, Browse Development, Content Build and Deployment, Cross Site Editorial, Imaging, Program Management and Catalog Operations.
I was responsible for providing the optimum organizational structure, workloads, direction, hiring, firing, performance evaluation, and determined compensation / career advancement.
Lead development teams remotely across the globe to coordinate and deploy website features.
Responsible as a member of the senior management team in Japan to make critical decisions regarding company direction. Also was a member on interview loops for key members of staff including directors.
As a member of the senior management team, I would participate in top grading, promotion and organizational decisions.
Travel to each of our locales to meet with the other country website managers to discuss, plan and decide resource allocation, technological constraints / advancements that influence the following quarter’s website initiatives.
Worked with and have good working knowledge of all departments across all locales in Amazon including Vendor Management, Buying, Merchandising, Finance, Legal, Retail, Marketing, Web Services, Public Relations, Human Resources, Supply Chain / Operations, IT.
Responsible for onboard orientation for new key hires and constant education of website features, technology and processes for the business owners.
Present technology updates and QA sessions at the company all-hands each quarter.
Worked closely with Customer Service to understand the nature and cause of customer contact – allowing my team to keep their assigned contacts to a minimum.
Maintained excellent Service Level Agreements.
Maintained high morale and optimal working conditions for my team members.

Delivered the following major incremental features to the site.

Incremental product lines include: Video Games, Software, Gift, Marketplace, Consumer Electronics and Home&Kitchen.
Features include: My Store, Vodafone, Listmania, Wishlist, Cash On Delivery.

Implementation of Search Engine Optimization changes to all the Amazon retail sites resulting in incremental revenues of millions of US dollars.
Introduced procedures such as the Quarterly Planning Process which enabled the business to prioritize the most important feature rollout and projects – allowing my team to execute and deliver with minimal resources whilst minimizing the need to work overtime.
Executed new and innovative website features which have resulted in incremental revenues of millions of Japanese yen.
Implemented a vast array of user interface and usability changes to not only improve our customer’s online shopping experience but also to increase conversion.
Delivered Amazon.co.jp’s first syndicated store for Virgin Mega Japan.
Through the introduction of technology, improvement processes and top grading, I kept headcount flat throughout the 3 years as website manager whilst continuing to deliver 100% of the projects and initiatives that were required for Amazon.co.jp to meet each quarter’s financial targets.
Gained excellent working knowledge of Amazons proprietary database, catalog, content / software deployment systems and data processes.
Also gained excellent working knowledge of our online usability tests – this refers to the tests that we implement when launching incremental features online to a certain percent of users to establish how colors, element / widget positioning, number of clicks involved etc affect customer behavior and conversion.
Gained excellent working knowledge and concepts of email marketing, content management and online promotional management systems.

Nature : Jul 1999 – Apr 2001 (Tokyo) Web Marketing Executive (nature.com)

Marketing of Nature and 12 sister journals in South East Asia (Japan, Korea, China, Taiwan, Hong Kong, Singapore).
Coordinate with outsourced designers and printers to ensure that Nature’s high standard and policies were adhered to.
Organization of the print run schedule coordinating with translators, designers and printers.
Execution and planning of numerous marketing projects and promotions by electronic and conventional means.
Development and maintenance of Nature’s regional sites (English, Japanese, Simplified and Traditional Chinese and Korean).
Development of online subscription system.
Budget allocation and expenditure.
Develop community websites and Gateways.
Management of outsourcing (schedule and compensation).
Organization and management of conferences (sponsors, display material, time tables)
Negotiating with advertising clients for sponsored placements in print and online.
Design of advertisements, mailings, posters, subscription forms using Illustrator and Photoshop. Design and creation of web graphics, logos, and interfaces.
Print buying.
Communicate with our offices in London and New York regarding print buying, print run, marketing issues.

Drove the concept, creation and deployment of Nature’s Korean language site (which accounted for 90% of all subscription orders from Korea).
Improved the delivery system of journals to Korea speeding up delivery time of up to 72 hours and reducing costs.
Developed from concept to deployment "NWEB" – a member program whereby subscribers earn points depending on the price and length of their subscription. Points can redeem products such as free online access, free limited subscriptions to another journals and Nature merchandise.
Launched Nature Immunology in Japan and Korea and drove circulation to be the highest worldwide.
Launched Nature Genetics, Nature Molecular Cell Biology and Nature Neuroscience.
Developed metrics systems to analyze subscription data by a wide variety of variables – essential for understanding the effectiveness of various channels of subscriptions.
Japan Airlines : Jul 1998 – Jun 1999 (London) Computer Engineer (jal.com)

Software/hardware support and maintenance of Japan Airlines reservation systems throughout Europe.
Maintenance and configuration of our client’s computer systems and networks. Clients included NHK, NTT Data, Mitsui Kaijyou and Marubeni.

View more at www.dannychoo.com/en/post/25018/Danny+Choo.html

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