Why the One A9 is cheaper in the US

Eyebrows were raised when HTC launched the One A9 at a lower price in the US than the UK, and the firm has now explained the discrepancy.

The mid-range will debut Stateside at $399.99, compared to £429.99 across the pond, but the former figure is merely a promotional launch price.

After November 7, the Android device will jump up to $499.99, more in line with its UK price tag.

“The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC’s sales regions are given the freedom to set prices and promotions as they see fit for local market needs,” said HTC in a statement.

“The One A9 price in the US is a very limited-time promotional offer for that region’s online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.”

The HTC A9 is an Android-powered iPhone lookalike with a 5-inch Full HD display, 64-bit Snapdragon 617 processor and 2GB of RAM lining up alongside a 13-megapixel primary camera.

Pre-orders opened up in the UK earlier this month.